Thursday, November 28, 2013

Victoria’s Secret Travel Shop Opens At LAX


(Filed Under wholesale Lingerie News). Victoria’s Secret has opened, in partnership with travel retail specialist Hudson Group, a new “Beauty & Accessories store” in the Tom Bradley International Terminal (TBIT ) in Los Angeles International Airport. While the brand’s perfumes, vast array of beauty products and apparel accessories are the focus, the shop also carries a selection of panties.
Victoria’s Secret has opened, in partnership with travel retail specialist Hudson Group, a new “Beauty & Accessories store” in the Tom Bradley International Terminal (TBIT ) in Los Angeles International Airport. While the brand’s perfumes, vast array of beauty products and apparel accessories are the focus, the shop also carries a selection of panties.
“In addition to this new store at TBIT, Hudson operates Victoria’s Secret stores in JFK Terminal 1 and Vancouver International Airport,” according to the announcement by Hudson. “Another is scheduled to open early next month in JFK Terminal 4, with other locations to follow in 2014.”

The interior of the store features an array of Victoria’s Secret black and white images, a video wall broadcasting the movements of the brand’s models and furniture in black cherry. The place, in the words of its builder, “gives new meaning to the words sexy, sophisticated and forever young.”
According to Joe DiDomizio, president and CEO of Hudson Group “Our new LAX Bradley West stores best demonstrate the company’s strength as a complete travel retail operator: from the very best travel essentials concept (Hudson) to many worldwide luxury brands, including Victoria’s Secret.”
Among the items on sale are “branded cosmetic cases and multi-use fashion bags,” passport holders, phone wallets, travel adaptors and ear buds, smart phone and tablet accessories, scarves and sunglasses.
Hudson Group, which describes itself as “the largest duty-paid travel retailer in North America,” is a wholly-owned subsidiary of Dufry AG of Switzerland, a duty-free travel retailer. The Hudson division operates about 700 Hudson, Hudson News, Hudson Booksellers, cafes, specialty retail and duty free shops in 70 airports and transportation terminals in the United States and Canada. Dufry operates additional newsstands in 14 more countries around the world, and over 1,400 stores in 45 countries and 180 airports and transportation terminals.

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