THERE'S a fine line between pleasure and pain: a lingerie line, that is.
Lovers of best-selling erotic fiction seriesFifty Shades Of Grey have a new safe word and that's Target.
A collection of luxury lingerie inspired by the novels will be available exclusively in stores across Australia this month.
Author of the trilogy E.L. James said the line taps into the "fantasy world" of the books, which have sold 60 million copies worldwide.
CHEMISTRY BETWEEN NEW FIFTY SHADES MOVIE STARS
"We've worked together to ensure the range encapsulates the passion of Anastasia and Christian's love," she said. "The collection is styled on the elegant pieces Anastasia receives from Christian, lifting the Fifty Shades Of Grey story off the pages and into the wardrobes of Australian women."
The pieces include bustiers, balconette bras, suspenders, bikini briefs, G-strings and a sheer chemise.
Although undeniably aimed at cashing in on the Fifty Shades phenomenon, Target Australia Underwear General Manager Sally Shing said it's designed to appeal to "all women".
"It delivers a high quality line of lingerie that reflects our affordable and accessible prices," she said.
Yet unlike the story's romantic hero Christian Grey, ladies won't need a billionaire budget.
Pieces range from $15 to $35.
Author of the trilogy E.L. James said the line taps into the "fantasy world" of the books, which have sold 60 million copies worldwide. lingerie
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