The latest ad campaign from German glam label Blush Berlin draws attention to something most of us didn’t realize we had — “intimacy rights”, or the right to privacy in the bedroom.
Blush’s ‘Respect Our Intimacy‘ campaign follows their recent ads that supported NSA leaker Edward Snowden or trashed media scoundrel Rupert Murdoch, with slightly tongue-in-cheek slogans that somehow link lingerie with leftist activism.
If that sounds like an awkward combination, it is. Blush‘s slogans can be a bit unclear and its double entendres don’t always translate well outside its home market. As a result, the label is sometimes accused of exploiting sensitive news topics to sell its sexy undies.
But those who think Blush is just having a laugh are missing a broader point: there’s some serious purpose in this brand’s unconventional advocacy, and a real effort to arouse both your political and carnal passions through its messages.